How to Recruit and Train
your Sales people
Maximize the conversion of your leads and seize every business opportunity
Salespeople are the face and voice of your company. They are the last step at which a customer can decide to trust your company and buy your product/service, or walk away and give their business to a competitor. With that in mind, can you afford to rely solely on your gut feeling or general wisdom to hire and train your sales force?
There are processes and skills you can learn to identify, attract, recruit and train the best salespeople to represent your products and your firm. Having the right salespeople in place is an essential step to the growth of your company’s profits.
Whether you are building a sales-team from scratch, enlarging your team, replacing a salesperson, or becoming the new manager of an existing sales-team, this course will teach you how to maximize the potential of your sales force.
This course is for entrepreneurs, sales-team managers, marketing managers, business owners and everybody involved with the management and performance of a sales department.
Course Package includes
- 1hour 55 minutes recorded lesson
- An online presentation available for unlimited streaming in an exclusive members’ area.
- Includes the teacher’s presentation and animation, and a recording by a professional voiceover artist for clarity of speech.
- Flexible learning: you can watch the whole course in one session or stop and resume where you left off.
- An student book which contains:
- Activities to apply the lesson’s concepts into real business situations
- Key takeaways of the lesson
- Useful templates to be used in everyday life of a manager/business owner. For example: interview sheet, training schedule, recruitment checklist
- eTrain.ch support “Ask the authorâ€
- Email the author of the course to ask clarifications if needed.
- eTrain.ch technical support
- Contact us if you have technical difficulties with the course streaming
- Feedback questionnaire
- An online survey (that can also be printed) to give feedback about the course.
- Free upgrade
- Get access to the new versions of the training when it is improved.
- Paypal buyer protection
Examples of practical knowledge you will acquire with this course
â— Define your expectations from your sales force
â— Hire people you can trust to be the voice and face of your company
â— Devise and put into action a training plan for your salespeople
â— Teach how to defend a price, in order to maximize profits rather than just revenues
Launching offer 25% off
195 CHF, before it becomes 260 CHF
Enrollment can be made with major credit cards (Visa/Master Card/American Express)
through Paypal payment system.
Course outline
Part 1: Defining the salesperson you need
1. Sales people and the customer experience chain
2. Sales people and your mission statement
3. Sales people and your target customers
4. Education and Experience – Special skills
5. Salary
Part 2: Getting your ideal salesperson in the company
1. The recruiting process
2. Creating an impactful recruiting ad
3. Channeling your job offer
4. CV Screening
5. Interviews and selection
Part 3: Defining a training for salespeople
1. Train with impact: how to make sure they will retain information
2. Working tools
3. Personal networking
4. Selling skills
5. Company knowledge and other skills
Part 4: Implementing the training
1. Define the calendar
2. Involving other team members
3. Activities
4. Knowledge testing
5. Follow up testing
After having experienced business and sales in the United States, the United Kingdom and France, Benjamin Delahaye is now living in Zurich, Switzerland. Benjamin started his career in a sales department in the retail industry. He has been at every step of the ladder in various industries: intern, salesperson, team coordinator, business unit manager and he is now working as an international manager for a multinational company headquartered in Switzerland. During his experience, he has learned how to put in place successful sales-teams in order to ensure growth of profits.
He has taught sales workshops to dozens of employees and mentored junior sales managers, helping them get into their new role and implement successful sales strategies. He has also acted as an advisor to entrepreneurs.
He identified that, while there is a wide variety of books and courses available to learn how to sell, there was no comprehensive course to pick and train salespeople. That is why he came up with a course, bearing a simple but explicit title: How to Recruit and Train your Salespeople..
